Most government websites need some updating--aesthetics, usability, and user experience. The re-design process is much more than making the homepage look better--it's analyzing, testing, re-testing, and having a solid answer for why you make each of your design decisions. This is what gets you to a final product that looks better, and maybe more importantly has an exquisite user experience for better engagement.

A member of our team had been working with the Street Outreach program for Journey On. He saw a need to use their website more effectively to communicate their values of engaging unsheltered individuals--and they needed financial donations. With that in my mind, it was clear that a re-designed homepage had the potential to spread its ideals to a broader community and create a home base for individuals and businesses to get information about how to regularly engage time, resources, and money into JourneyOn's mission.

A group of my peers came together to create an app that we felt was a universal need. We brainstormed, used a Google Survey, conducted user interviews, and built an empathy map and user journey. Eventually, we created a low-fidelity prototype in Figma and tested it. After doing user tests with our prototype, we came back and created a broader prototype, ready for a designer to add in a little color. Something an entrepreneur could take and build an empire.

I was tasked with researching a specific user group for a travel app--solo travelers. I created a proto persona, conducted user research, and developed an affinity diagram, empathy map, and user persona. I created a feature prioritization matrix, a value proposition canvas, a user scenario and storyboard, and a potential user journey map using this information. Research is the heart of UX strategy for me.